Soma H. Escobedo is a life long artist who integrates handmade elements to her designs.

Soma Escobedo, web designer, graphic designer at Soma H. Design

Soma Escobedo, web designer, graphic designer at Soma H. Design

A love of fine art and process combined with professionalism and patience make Soma H Design an ideal collaborator. 

Soma Escobedo of Soma H. Design likes the autonomy of being self-employed.   Soma offers a mix of graphic design and web design.  She creates logos, print designs, calendars, and is a social media consultant.  

Backstory: Soma studied communication and graphic design.  She wanted to bring art into her profession. 

"I’ve been working in the field of graphic design for over 10 years now and freelance for five. I started my own business 3 years ago and have had a small amount of clients. I’ve mostly been doing freelance work for a design firm in Boulder, Colorado, but really want to focus more on my own business." 

"Word of mouth is really the best way to get clients. I have used social media and linked in and various other forms of trying to get my business out there and by far word of mouth has been the best." 

"I like the independence,"  Soma says.  "I'm good a figuring out things. It's painful to watch someone work ineffectively.  I don't want to work for someone else.  I'm more efficient on my own."

Current Activity:  Sweet Designs is her main contract; she has consistent work from them.

"Word of mouth is really the best way to get clients. I have used social media and linked in and various other forms of trying to get my business out there and by far word of mouth has been the best." 

Room for improvement: Pricing her work is still an awkward subject.  Getting specifics on what the client wants is another area that can be challenging. But she likes to make good and sure that the client is happy.

For the Win:  "Say ‘no’ when it doesn’t feel right. My only bad experiences have been when I’ve accepted a job that I had a gut feeling wouldn’t be a good experience. Tell everyone about your business. Don’t be shy, and don’t be afraid that you’ll inundate friends and family with your work. They will understand. Choose to use the social media that you like. Don’t open an account just to have it.  An empty, unused account on Twitter, Facebook or Instagram will do your business more harm than good." 

Best Project: "One recent client was nervous about putting her practice online.  The client was shy about doing a web site.  She was so happy when the web site went live."  

Moving Forward: Soma is a fan of SquareSpace for web design.  Since I knew she was a good web designer, I took this recommendation to heart, and I asked her to help me with my site.  I have been very happy in working with her.  He approach is consultative, asking the client to ask themselves what outcomes they are looking for, or if a certain design choice works for their brand.

If you would like to work with Soma, contact her here.

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Killer design by Soma H. Escobedo.

Killer design by Soma H. Escobedo.